To help show the genuine connection between RZA and Cadillac, we proposed a BTS short film, which allowed us to get a bit more granular, while having RZA tell never-before-heard stories and wax poetic about the brands (Cadillac and AKG) that he’s loved for years. We teamed up with Director, Nico Poalillo, and film photographer, Joe Greer, to capture B-roll footage and 35mm film stills throughout the multi-day shoot.