In 2021, Cadillac launched the completely redesigned Cadillac Escalade, which was a major move for the brand, considering it was their most successful and beloved vehicle.

The new Escalade debuted with an impressive 36-speaker sound system, designed by AKG. This AKG system that Cadillac was so proud of, led us down a creative path that resulted in three separate spots, with a hip hop artist that also has ties to the number 36 and AKG: RZA from Wu-Tang Clan. Not only did we create three separate spots with RZA, we also created a BTS short film that helped show the authentic connection between RZA and Cadillac.

The spots and BTS film were very well received, with Forbes calling the campaign “a winner,” and they also received an organic mention and emphatic review from Joe Rogan on the Joe Rogan Experience.